app.premier-c2c.io / veltessa / plays / pa-step-therapy

Intervention play · PA step-therapy gap

INSIGHT PLANE · DE-IDENTIFIED
Recommended Play

Route the cohort to nurse-led peer-to-peer support

Premier dispatches the play to the authorized hub & nurse-navigator network, which holds the patient relationship and consent. They assemble step-therapy history, clear the PA, and confirm first fill. The brand funds the play; it never receives identities.

+71%projected cohort recovery
Alternatives the Simulator Considered
Copay-card outreach only+22%

Doesn't address the PA denial — the root cause survives.

Broadcast refill reminder (SMS)+9%

Patients can't fill; a reminder creates friction, not recovery.

No play (current hub default)−13 pts

The cohort is lost within ~2 weeks on the current path.

Decide With the Lift in Hand

The brand authorizes a play — not a patient action.

  • The Simulator projects recovery for the cohort for each candidate play before any spend.
  • Dana picks the policy; the authorized execution layer applies it to individuals downstream.
  • This is the Commercial Policy Simulator — decisions priced at cohort level, executed under consent.
Care-to-Commercial Intelligence OSConcept Demo · Therapy Access OS
00010203Play040506